Natalie Young is the founder of middleman, where email marketing gets treated like the main character.

She brings a human-first lens to everything she builds, drawing inspiration from culture, curiosity, and a healthy resistance to playing it safe. Providing big wins for cool brands is a major source of joy for Natalie, especially when those brands are doing better for people’s health or the planet.

Outside of work, Natalie is an avid holistic wellness advocate and healer, a mom and homeschool teacher, a yogi, and potter. You’ll usually find her cooking something nourishing, getting her hands muddy in a ceramics studio, or thinking about how creativity, care, and commerce can coexist beautifully.