FAIRE & AIRGOODS OPTIMIZATION
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EMAIL MARKETING
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FAIRE & AIRGOODS OPTIMIZATION
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FAIRE & AIRGOODS OPTIMIZATION + EMAIL MARKETING + FAIRE & AIRGOODS OPTIMIZATION +
Leisure had clear product-market fit, but the wholesale channel wasn’t yet set up to scale.
THE POINT OF FRICTION
Limited platform optimization across Faire and Airgoods
No structured retention or reorder strategy
Sales were coming in, but not predictably
Inventory not always available for Faire in their early days
THE BRIGHT SPOTS
Early reorders happening quickly
Positive retailer feedback and strong sell-through
Promoted listings already driving efficient acquisition
THE MIDDLEMAN APPROACH
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Comprehensive shop optimization to improve visibility on platform and drive conversion
Cleaned up pricing, MOQ, and product setup
Resolved key operational blockers impacting retailer experience
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Launched a consistent B2B email strategy focused on education, sell-through, and reorder timing
Built monthly campaign roadmaps tied to seasonal demand and wholesale buying cycles
Introduced sampling and targeted outreach to drive new retailer acquisition
Implemented retention-focused campaigns to increase reorder frequency
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Designed a 6-month growth plan centered on:
Paid Ad Optimization
Deeper Promotional Strategy
Thoughtful Customer Retention
Increasing AOV and reorder rate
Focused on Faire’s key algorithm drivers to compound growth
THE RESULTS
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THE RESULTS •
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