Q & A: HOW TO HANDLE SPOOKILY COMMON CPG CONCERNS

OUR EMAILS GET GHOSTED 👻

Q: We’ve been using email marketing since the inception of our company, and it basically feels like our emails are getting ghosted. Can you tell me how you manage to get clicks on your emails? 

A: It’s a balancing act with a lot of testing. With short attention spans in mind, focus on catchy hooks and don’t be afraid to get creative with your customer segments. Do you have a substantial group of engaged email openers? Nurture those folks. Deliverability scores are more important than you think!

LOST BANDWIDTH ⇠⇢

Q: I don’t have the bandwidth to create quality emails that convert. Where do I find the time if I don’t have enough resources to hire a marketing expert? 

A: Focus on quality over quantity! Don’t commit to sending 4 emails a week when you know you don’t have time. Focus on quality content on a manageable cadence – and give middleman a call. 😉

EMAIL IS DEAD ☠️

Q: Why would a CPG company use an email marketing agency to grow their brand? Email is dead!

A: Consider your target audience and who is likely to engage with content on that channel. Not every piece of content belongs in your email strategy. It also doesn’t hurt to team up with other channels to grow. Looking to grow your email list? Run a social media giveaway with email sign-ups as the entry! Thinking outside the box goes a long way.

Do you want Marv to answer your burning questions in next month’s newsletter? Submit them here!