Same Same, But Different: Why middleman Is Going All-In on Email
Welcome to middleman 2.0
middleman has always been a little… different. We like to zig when other agencies zag. We like to bring a little joy, a little funk, and a wholesale lot of strategy to the brands we work with. And while our vibe is fun and retro, our work is sharp, focused, and built to convert.
So, what’s changing?
We’re officially evolving into an email marketing company.
We’re not here to send coupons.
We’re not here to recycle flows from three years ago.
We’re here to build powerful, high-converting email ecosystems that drive sell-through on Faire, push repeat orders on Airgoods, and nurture retention across Shopify, and everything in between.
🚨 Wait, an email agency?
Yes. But not your average one. We’re an email marketing agency for brands that sell everywhere — online, in stores, and through wholesale partners. We call it DTX™ — Direct to Everywhere.
Over the past few years, we’ve become deeply embedded in the world of B2B marketplaces. We’ve helped brands grow their wholesale business from scrappy side hustle to top-seller status. And what we’ve learned is this:
👉 Email isn’t just for DTC.
In the B2B world, email is a secret weapon. Most brands aren’t using it. Most agencies aren’t thinking about it. But when it’s done right…
The AOVs are higher. The LTVs are stronger. The ROIs are next level.
We know the platforms. We know the buyers. We know the strategy that works and we’ve seen how a smart email sequence can drive restocks, reorder velocity, and total brand love.
So, what does this mean?
It means we’re still doing all the middleman things you know and love. (Design, strategy, voice, vibes.)
But we’re doubling down on email. Not just for DTC, but for wholesale, hybrid, and omnichannel brands who need smarter marketing that scales.
🌀 middleman 2.0 is here
Tagline drop:
“We don’t just do DTC, we do DTX™ - direct to everywhere.”
What’s next?
We’re diving deep into Klaviyo. We’re launching new B2B-specific automations. We’re testing what nobody else is even talking about.
And we’re bringing you along for the ride. Client wins, strategic insights, inbox inspo and more.
If you’re a brand ready to make email your highest-performing channel across all your touchpoints, let’s talk.