MIDDLEMAN LEVELS UP: ERIC WILKINSON STEPS IN AS MANAGING DIRECTOR TO SCALE DTX™

In 2025, middleman achieved unprecedented growth, tripling in size, and it’s time to pour some fuel on the fire. 

The agency is thrilled to announce that Eric Wilkinson has elevated to Managing Director, stepping in to run day-to-day operations and help scale the agency’s DTX™ (Direct to Everywhere™) growth system as demand continues to climb.

“middleman has always been about unlocking growth in unexpectedly creative ways that actually move the needle,” said Natalie Young, Founder & CEO. “As a former agency owner, Eric is a seasoned operator. His bonafide experience, enthusiastic leadership, and ability to scale without losing soul made this an obvious decision to boldly grow our impact. This is a huge step forward for our agency!”

Eric brings over a decade of experience leading marketing teams, building growth engines, and helping businesses scale with intention. As Managing Director, he’ll focus on operations, team leadership, and expanding the impact of middleman’s DTX™ playbook, ensuring clients continue to get sharp strategy, gorgeous creative, and results that compound.

“I’m fired up to step into this role,” said Eric Wilkinson.

“MIDDLEMAN HAS A CLEAR POINT OF VIEW, A STRONG BRAND, AND A SYSTEM THAT WORKS. IN A WORLD FULL OF COPY-PASTE, SINGLE-CHANNEL DTC AGENCIES, DTX™ IS A REFRESHINGLY INNOVATIVE SYSTEM BUILT FOR BRANDS THAT WANT TO GROW EVERYWHERE, NOT JUST ONLINE.”

“My focus is expanding our reach to brand partners who don’t know the impact we can make while keeping the quality and culture of our team dialed all the way up!”